The Growth of TumblrĪs the popularity of Tumblr began to grow, so did its core demographic that quickly flooded with creatives and artists alike. ![]() To post to your own blog – it is easy to use and effective for a fast dissemination of content. It is a simple sharing structure that requires only the click of the reblog button. The platform was and is still structured so that users can share their content on their blog while other users can also reblog this content to their own site. Whether this is in the form of writing or photography. Tumblr began to carve out its own spot in the micro-blogging space as a way for users to put together personal compositions of their work. Tumblr saw rapid expansion that led to valuable investors lending over 125 million dollars and an incredible influx of generated users. With their different approach to consuming and sharing content. These social platforms lacked the design aesthetic and user face that was necessary for creative people. The Rise of TumblrĪlthough Tumblr was created around the same time as Facebook and Twitter. From then, Tumblr was developed and marked itself as a place for individuals to share their artistic work, inspiration and daily tidbits. Karp had been familiarized by both Chris and Marcel’s inventions and used his interest in this style of blogging to launch his own, unique spin within the realm of tumblelogs. Once Projectionist launched, it was in 2007 that Molina was contacted by Karp about the creation of Tumblr. From this, he launched Projectionist – the second tumblelog inspired by the world of Neukirchen. Upon discovering Neukirchen’s innovative platform, a programmer in Chicago by the name of Marcel Molina saw the creation and was drawn toward the raw interface and simple nature of the blog. The blog he created was freeform with an accumulation of images, quotes, chat discussions and links to various articles. Coining his new platform, tumblelogs – it was a combination of tumble and web-logging – that according to an article by the Daily Dot was first created by the programming site. Chris wanted a place where he could share short pieces of content outside of the traditional sphere of long-formed, detailed articles. The concept first came from a high school student in Germany, Chris Neukirchen. It should be mentioned that the idea of a tumblelog was not created by Karp or Tumblr. It was a great success, with over 75,000 users joining the site within the first two weeks. After waiting a year, with still no tumblogs in site, Karp develops his own platform with developer, Marco Arment. ![]() He was eager to see a blogging platform integrate technology into their platforms. Karp had developed an interest in short form blogs, which were called tumblelogs. The idea of Tumblr first started back in 2006 by Karp while he was working at his software consulting company. According to the latest statistics, Tumblr is home to over 417.1 million blogs and has over 555 million monthly viewers. Since its conception over 10 years ago, Tumblr has grown, expanded and shifted its position in the blogging atmosphere. Tumblr was designed to target individuals looking to share pictures, writing and as the platform developed even videos on their personal blogs. With a variety of multimedia sharing options. It was for those interested in sharing their interests and personal work on the Internet. The platform was created to act as a microblogging and social media platform. In 2007, one of the first pioneers in the blogging sphere, Tumblr, was founded by David Karp.
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